Rewiring TMT: AI creates a new era for M&A
While dealmakers entered 2025 with greater optimism, unexpected policy shifts, unchanged regulatory environments and continued geopolitical uncertainty have altered the trajectory of global dealmaking in some areas. Nonetheless, many of the themes driving deals examined in our 2025 M&A outlook are expected to endure, such as the trend towards larger deals and the AI capital expenditure supercycle.
New themes have also emerged, such as the focus on derisking global supply chains, which has been prompted by the US administration’s tariff announcements. Tariffs may serve as a drag on dealmaking in some areas and as a catalyst in others. For example, hardware and semiconductor manufacturers are evaluating the impact on their businesses, and some deals may pause until greater clarity is reached. At the same time, within the technology, media and telecommunications (TMT) sectors, M&A is expected to continue in sectors that are inherently more insulated from tariffs, such as software and sports, and we may see instances of dealmaking to reduce supplier concentration among semiconductor design firms and in manufacturing facilities.
The race to build AI-driven computing power and capacity continues to drive semiconductor deals. The evolution of AI technologies more broadly has shifted deals from companies developing large language models to those building AI infrastructure.
Advancements in technology such as AI are also rapidly reshaping the media and entertainment landscape. Emerging tech platforms are beginning to rival the reach of legacy studios, while the advertising agency model is evolving into a tech-enabled, AI-driven, full-funnel approach.
Telecoms are also benefiting from the AI ecosystem, with deals emerging in AI data centres and critical infrastructure such as fibre. At the same time, the industry continues to consolidate and divest non-core assets as part of a broader portfolio realignment.
‘The promise of AI to transform the global economy is driving over $1bn of investment per day across R&D, capex, joint ventures, and acquisitions.’
Barry Jaber,Strategy&, Global Technology and Telecommunications Deals Leader, PwC UKThe resurgence of protectionist trade policies has prompted a reassessment by tech and telco players of their operating models, supply chains and investment assumptions—adding friction to global capital flows and slowing deal execution.
Within the TMT sector, companies in semiconductors, cloud and AI infrastructure, are more vulnerable to potential tariffs than software firms, due to their heavy reliance on imported raw materials and components. Their complex global supply chains make rapid shifts in sourcing challenging. We estimate that the potential impact of the current proposed trade measures could mean tariff spikes for the TMT industry in excess of $100bn. The magnitude of the tariffs is creating a level of uncertainty that is muting overall M&A activity as some buyers and sellers pause or slow dealmaking to assess the longer-term impact on costs, supply resilience and deal valuations. However, if tariffs are reduced or targeted trade agreements are introduced, new windows for dealmaking may emerge.
Some companies are already responding by rebalancing geographic exposure. For example, in May 2025, during Apple’s earnings call for the second quarter of fiscal 2025, CEO Tim Cook stated that for the June quarter they ‘expect the majority of iPhones sold in the US will have India as their country of origin, and Vietnam to be the country of origin for almost all iPad, Mac, Apple Watch, and AirPod products also sold in the US’. Supporting Apple’s strategy to diversify its supply chain, Apple supplier Foxconn announced plans to invest $1.5bn in its Indian subsidiary to construct a new display module assembly facility. It is also making a $432m investment in its Indian semiconductor manufacturing plant. While these moves are not M&A, they illustrate how tariffs and regulatory fragmentation sit at the centre of portfolio strategy, capital planning and value creation.
of investors indicate that companies should moderately (42%) or significantly (31%) increase their investments to deploy AI at scale
As companies race to scale infrastructure for the AI-driven future, Big Tech’s capital expenditure supercycle continues, especially in the US. For example, at the end of April 2025, Microsoft reported year-to-date capital expenditures of $49.9bn, a 36% increase over the same prior year period, part of its broader $80bn commitment to AI data centres and cloud capacity. Meta similarly increased its guidance for full-year 2025 capital expenditures from a range of $60bn to $65bn up to a range of $64bn to $72bn. The midpoint of Meta’s updated 2025 guidance represents a 73.5% increase over 2024 capital expenditures of $39.2bn, supported by strong revenue growth and driven by an aggressive push into AI and data centre infrastructure. Big Tech’s appetite for unprecedented investment in computing, storage, network capacity and infrastructure appears undiminished, with its position being that the spending is essential to sustaining innovation and growth. Globally, many other countries are looking to boost AI infrastructure, with much of the investment coming from governments.
The media landscape is undergoing strategic realignment and consolidation as companies seek to scale or adjust balance sheets towards growth engines to remain competitive. This trend is illustrated by Paramount’s pending $8bn merger with Skydance, Comcast’s spin of certain NBCU assets via Versant, and the recently announced split of Warner Bros. Discovery. With ever-changing consumer sentiment and high churn risks, media players are refocusing on core digital and streaming operations with hopes of greater efficiency and flexibility. Traditional companies are spinning off or divesting certain legacy cable assets, while others are conducting internal assessments or beginning to track their linear assets separately. Another recent example of strategic realignment is Telia’s $620m divestiture of its Nordics TV & Media business to Schibsted Media, announced in February 2025.
Consolidation to drive scale and global expansion is also motivating transactions among news outlets, with legacy news continuing to evolve their organisations through digital-native formats such as podcasts, games and apps. This reflects a broader ‘value in motion’ trend as technology continues to blur boundaries between content, distribution, advertising and engagement.
If the potential spin-off of TikTok’s US operations proceeds, it will further solidify this shift towards a tech-integrated media future driven by platform scale and sophistication, audience data and global reach. We expect this strategic realignment will drive further M&A activity during the remainder of 2025.
Rising tariffs and policy volatility, combined with increasing supplier concentration risks, are prompting TMT companies and governments to invest in reconfiguring global supply chains. For example, Apple has committed more than $500bn to US investment in addition to the changes discussed earlier related to the sourcing from India and Vietnam of their products for sale in the US. Within the next four years, NVIDIA plans to produce up to half a trillion dollars of AI infrastructure in the US through partnerships with TSMC and others. Outside the US, the European Union launched its Invest AI initiative in February 2025, which aims to invest €200bn in AI infrastructure—including a new €20bn European fund for AI gigafactories to train the largest and most complex AI models.
Prior to the most recent tariff news, a broader shift towards resilience, cost predictability, and strategic control over global optimisation models was underway. The growing emphasis on enhancing supply chain resilience and visibility will likely make software supply chain an active sector for M&A for the remainder of the year. This is following recent deals activity such as EQT’s $3bn acquisition of Avetta (a global supply chain risk management software company) and the proposed $2.1bn acquisition by WiseTech Global (an Australian developer of logistics execution software) of e2open (a US-based provider of SaaS-based solutions in the global logistics value chain).
Relocating supply chains—especially for hardware—is often complex, but efforts to reshore and nearshore are gaining momentum. As these strategies take hold, they are influencing deal priorities such as driving demand for vertical integration, enabling capability-driven acquisitions, and shaping where and how capital is deployed. As companies undertake major supply chain transformations, they may take a more measured approach to M&A—rebalancing strategic ambition with near-term capacity and resource constraints.
‘One thing holds steady in a world of uncertainty—our entertainment options continue to expand and evolve as advertising dollars follow user engagement. I think we could have reached an inflection point, with traditional media companies accelerating investments to better compete in a direct-to-consumer world and unlock the value within their data.’
Bart Spiegel,Global Entertainment and Media Leader, PwC USTMT deal volumes decreased 11% and deal values increased 20% during the first half of 2025. Technology represents the largest share of deal volumes and values—78% and 83%, respectively—and thus, the trends affecting this sector continue to be the primary driver of overall TMT deal volumes and values.
In the first half of 2025, technology deal volumes decreased 11%, affected by macroeconomic and geopolitical headwinds. Technology deal values, however, increased 15%, highlighting a trend towards the larger deals and higher multiples occurring as companies compete to develop AI capabilities.
In the media and entertainment sector and in the telco sector, deal volumes decreased 15% and 5%, respectively. Deal values, however, increased, primarily due to two megadeals—the merger of Charter Communications and Cox Communications which values Cox at $34.5bn, and AT&T’s $5.75bn acquisition of Lumen’s Mass Markets fibre internet connectivity business.
Full stack, full speed: Strategics chase the AI agent frontier
AI agents are autonomous software programs that perform tasks, make decisions, and interact independently with users and systems. The race to build and scale AI agents represents a new frontier in AI. We expect this will drive continued M&A activity throughout the remainder of 2025 and beyond, not only through direct acquisitions of agentic AI capabilities, but also through strategic investments, acquihires, and deals targeting talent and infrastructure across the broader AI value chain. Early megadeal activity this year already signals the scale and urgency of this shift. Strategics are already moving quickly to build out the full stack of agent capabilities, as illustrated by IBM’s announced acquisition of DataStax in February 2025, bringing the high-performance, scalable data infrastructure needed to power AI agents that rely on fast, accurate access to enterprise data. Similarly, MongoDB’s acquisition of Voyage AI integrates advanced vector search into its developer platform, lowering the barrier for teams to build better AI agents.
Semiconductors continue to ride the AI wave
Semiconductors remain at the centre of AI-driven transformation, with chipmakers reshaping portfolios to capture surging demand for AI infrastructure. Strategic acquisitions such as AMD’s $4.9bn acquisition of ZT Systems (which closed in March 2025) and SoftBank’s $6.5bn proposed acquisition of Ampere (announced in March 2025—just two months after SoftBank announced the $500bn Stargate Project with OpenAI) underscore the urgency to scale. NXP's $307m proposed acquisition of Kinara (announced in February 2025) highlights a parallel strategy to build out a more vertically integrated platform that expands control over critical layers of the AI-enabled mobility ecosystem and brings AI closer to the edge.
Meanwhile, leading semiconductor firms are divesting non-core operations to free up resources for AI. Several marquee deals highlight this trend: Marvell announced the sale of its Automotive Ethernet business to Infineon for $2.5bn; Infineon announced an agreement to sell its 200 mm fab, Fab 25, to SkyWater Technology; and Intel announced the sale of a 51% stake in Altera to Silver Lake for $4.5bn.
More recently, plans to roll back US chip export controls signal a shift towards prioritising US innovation and dominance, potentially reshaping global capital flows and accelerating domestic AI development. As AI demand continues to reshape the chip value chain, we expect semiconductor M&A to remain a focal point for the remainder of 2025.
Rebound relationships are back in vogue
Comcast led the charge with separation proceedings for certain NBCU assets in late 2024 that are still proceeding with the expected spin of Versant towards the end of 2025. Recently, Warner Bros. Discovery has announced similar plans to separate their studio and digital businesses to unlock value. And Paramount is still awaiting regulatory clearance on their pending merger with Skydance. All these ‘situationships’ hint at potential new alliances once the current separations are finalised—pairings that could create significant scale and interesting dance partners in the direct-to-consumer, over-the-top (OTT) space, where scale increasingly appears to be the key to long-term success.
How ‘big tech’ is disrupting the media landscape
We are entering a new, tech-driven age in which the algorithmic power of data, technology platforms and ‘big tech’ capital are supplanting the reach and influence once exclusive to legacy media companies. This shift is visible in M&A activity, where data and technology continue to play a more significant role in decision-making. For example, one of the benefits of Omnicom’s proposed $13bn IPG merger is expected to be the combination of the two companies’ data and technology platforms to enable new offerings and drive growth.
Meanwhile, Amazon followed up its $8.5bn acquisition of MGM in 2022 with a $1bn deal announced in February 2025 to gain creative control of the James Bond franchise. This move exemplifies how deep-pocketed tech firms are reshaping the content landscape by combining distribution capabilities with cultural relevance due to their scale and IP. Simultaneously, AI is transforming every corner of the media ecosystem—from VFX and digital recreations of deceased actors to the acceleration of production timelines and the enabling of new creative possibilities and cost efficiencies. We expect these trends may continue to drive deal activity throughout the remainder of 2025.
Sports: investors want in on the action
Sports teams and adjacent investments have attracted growing investor interest, spurred by recent rule changes (such as those in the National Football League which allow private equity investment for the first time) and by the strong track record of above-market returns sports franchises have earned over recent years. Over the past year, a number of midsize funds (greater than $1bn in value) have been established with the objective of investing globally in sports assets. Those funds are just now starting to put that money to work, as illustrated by Sixth Street’s new equity investment into the San Francisco Giants and their investment in the Boston Celtics as part of the $6.1bn acquisition led by private equity executive Bill Chisholm, announced in March 2025.
Sports assets are also attracting minority stakes from international investors. One such example is Surj Sports (the sports arm of Saudi Arabia’s Public Investment Fund) which recently completed a minority investment in global sports entertainment company DAZN.
In an uncertain environment for international trade, the sports industry appears largely insulated from tariffs, with the majority of its revenues coming from domestic consumers. These factors, among others, may attract a broader array of investors to the sports sector in the second half of 2025. Longer term, the industry is experiencing shifting dynamics, with younger fans demanding more tech-driven experiences. As such, today’s trends can inform tomorrow’s investments in the sector.
The race for scale and new-age infrastructure fuels convergence
The race for scale continues to prompt convergence through M&A. Recent examples include Swisscom’s $8.3bn acquisition of Vodafone Italia (which closed in January 2025), Verizon's $20bn FCC-approved acquisition of Frontier Communications, T-Mobile’s $4.4bn pending acquisition of US Cellular, and two deals announced in May 2025—Charter Communications’ $34.5bn acquisition of Cox Communications and AT&T’s $5.75bn acquisition of Lumen’s Mass Markets fibre internet connectivity business.
Telecom companies are deepening their investment in AI-related infrastructure, from data centres to fibre and 5G—which, in turn, is driving telecom suppliers to reshape their portfolios. Nokia’s $2.3bn acquisition of Infinera is an example of this trend to accelerate growth in data centres. Meanwhile, Vocus’s $3.5bn acquisition of TPG’s Enterprise, Government and Wholesale fixed business illustrates the role of M&A to expand fibre networks and invest in AI-related infrastructure and network densification. Furthermore, Zayo’s $4.25bn acquisition of Crown Castle’s Fiber Solutions business is indicative of ongoing investment in fibre infrastructure and dedication to expanding broadband essential for powering AI. We expect the race for scale and AI-related infrastructure will drive M&A activity for the remainder of 2025.
The portfolio optimisation paradox
We expect further portfolio reviews may affect the telecom deal landscape as some dealmakers pursue an alternative strategy—away from hyperscale and towards operational focus and capital discipline. Crown Castle’s $8.5bn divestiture of its Small Cells and Fiber Solutions businesses to EQT ($4.25bn) and Zayo ($4.25bn), respectively, and Telefónica’s $1.25bn divestment of its Argentina business are emblematic of this trend. However, Telefónica’s attempted sale of its Argentina operations and Verizon’s planned acquisition of Frontier illustrate a paradox. That is, portfolio reviews can result in very different outcomes: exiting non-core markets in one case and doubling down on domestic assets to expand rural broadband in another. To optimise their portfolios, telecom operators are making sharper strategic choices—exiting challenging markets while deepening their presence in others, depending on factors such as market maturity and regulatory conditions.
Many of the themes we outlined in our 2025 outlook—such as software, big tech capital expenditures, telecom portfolio optimisation, proliferation of new media channels, focus on data centres, and, of course, beneficiaries of the AI boom (such as semiconductors)—are expected to continue to drive M&A over the remainder of the year.
While geopolitical uncertainty and the unknown trajectory of tariffs and protectionist trade policies have the potential to restrict the flow of deals, savvy dealmakers should approach the remainder of 2025 and into 2026 with a disciplined but opportunistic mindset to capitalise on M&A opportunities.
increase in average deal size in the software sector between 2023 and 2024
Our commentary on M&A trends is based on data from industry-recognised sources and our own independent research. Specifically, deal volumes and values referenced in this publication are based on officially announced transactions, excluding rumoured and withdrawn transactions, as provided by the London Stock Exchange Group (LSEG) as of 31 May 2025 and accessed between 1–4 June 2025. To facilitate meaningful comparisons with prior half-year periods, the LSEG deal volumes and values data for the first half of 2025 (denoted in the charts as H1’25e) is an estimate based on the first five months of the year, extrapolated to represent a six-month period, and adjusted to capture a reporting lag. These adjustments ensure consistency in the analysis and allow for better trend analysis across the reported timeframes. H1’25e does not represent a PwC forecast. This has been supplemented by additional information from S&P Capital IQ and our independent research. Certain adjustments have been made to the source information to align with PwC’s industry mapping. All dollar amounts are in US dollars. Megadeals are defined as deals greater than $5bn in value.
Barry Jaber is PwC’s global technology and telecommunications deals leader and a leading practitioner with Strategy&, PwC’s strategy consulting business. He is a partner with PwC UK. Bart Spiegel is PwC’s global entertainment and media leader. He is a deals partner with PwC US.
The authors would like to thank the following colleagues for their contributions: Abhishek, Brian Burns, Ian Coykendall, Florian Gröne, Justin Ingram, Alessandro Maglione, Victor Myers, Caleb Park, Alistair Philpott, David Samuel and Alex Schmitt.
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