CPG manufacturer drives revenue growth goals with commercial data analytics

April 26, 2023

PwC’s client, a global manufacturer and marketer of personal care products, is the brand chosen by millions of people every day to meet essential needs and make a positive difference in their lives. Looking to enhance its digital capabilities and data analytics, the company established a foundational, cloud-native data platform, helping it drive more informed business decisions across the enterprise.

CLIENT

Global manufacturer and marketer of personal care products

INDUSTRY

Consumer markets

FEATURING

Microsoft Azure

$500M

incremental annual operating income anticipated

100+

users onboarded to a global platform with data from 20+ countries and 5+ product categories

800+

metrics/measures to support future data use cases

Built a data platform that enhanced capabilities and experiences for customers and employees, while establishing trust across the enterprise

What sparked the need for change?

To better deliver on its mission, the company sought to enhance its revenue growth management and pricing strategies as part of its commercial transformation. Its main challenge was to scale commercial analytics consistently and globally. To achieve that, the company needed to expand analytical capabilities across all markets, launch in a cloud environment, automate existing manual processes and help make sure the platform would fit its needs as it continues to grow.

What solution did the teams unlock by working together?

With PwC’s help, the company leveraged the power of Microsoft Azure to design a global data platform across more than 20 countries and three regions. Together the teams standardized key metrics and automated the collection of the company’s financial performance data, freeing up time to analyze critical insights on its revenue, pricing power, margin and share. As a result, decision-making is more consistent locally, regionally and globally.

Where did tech innovation meet human ingenuity?

By identifying key commercial opportunities, like changes to product pricing, mix and promotion on the shelf, the company implemented a global solution for commercial analytics. It streamlined how insights are generated and consumed on Microsoft Azure — providing its employees near real-time insights on customers across the globe. PwC’s experience across retail, manufacturing and Azure cloud helped the company find the right technology to continue to deliver on its mission.

What was the real-world impact of approaching things differently?

By using Microsoft Azure, PwC helped create a “single source of truth” that provides significant financial benefits – including an estimated $500 million in incremental annual operating income. The platform, deployed to more than 100 teams, was designed to support artificial intelligence use cases with next-generation data governance and anomaly detection capabilities. The company can now use automation to increase its time-to-value efficiency.

Contact us

Remzi Ural

Principal, PwC US, PwC US

Amit Edla

Principal, PwC US, PwC US

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