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Deliver personalized, data-driven experiences that drive growth, efficiency and loyalty.

Front Office

Overview

Elevate every customer moment

Transform customer engagement into a sustainable growth strategy

Customer expectations keep rising — and every touchpoint is a chance to engage, differentiate and build loyalty. With our on-the-ground insights across marketing, sales, commerce and service, we know how and when to act so you can maximize impact across the front office and every interaction.

Grounded in data, we bring together AI-enabled tools and managed services to power your customer-facing platforms. From optimizing digital sales and pricing, to scaling service operations, we help activate smarter go-to-market strategies and accelerate customer transformation. The result? Omnichannel experiences that convert, reduce acquisition costs and fuel both top-line growth and operational efficiency. 

Benefits

1.7x

Companies that create personalized experiences grow year-over-year incremental revenue by 1.7x, and more than double the lifetime value of their customers.

Source https://www.pwc.com/us/en/technology/alliances/library/adobe-personalization-at-scale.html
68%

of CEOs expect GenAI to increase employee efficiency according to PwC’s latest Global CEO Survey

Source https://www.pwc.com/us/en/tech-effect/ai-analytics/generative-ai-impact-on-business.html

Capabilities

Front Office Strategy

Unify your marketing, sales, and service under a data-driven vision for front office growth. Gain actionable insights that boost profitability, enhance agility and foster long-term customer loyalty.

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Marketing and Commerce

Modernize personalized marketing and ecommerce through digital transformation and automation. Leverage anchor platforms and industry-specific apps to drive efficient, data-driven campaigns and spend to accelerate revenue growth..

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Sales and Pricing

Transform revenue potential with AI-driven pricing and CRM innovation, elevating sales effectiveness, nurturing profitable relationships and sustaining your competitive advantage.

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Service and Channels

Enhance customer satisfaction through advanced contact center operations and digital engagement, integrating AI and omnichannel strategies to lower costs, deepen loyalty and drive success.

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Front Office Managed Service

Enable agile, customer-focused operations by optimizing core platforms and making continuous improvements in order to reduce costs, boost performance and build resilience.

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Strategic alliances

Insights

Case studies

Recognition and awards

Salesforce

CapioIT has released its report "Salesforce Global Systems Integration and Services Providers Capture Share Report - 2024." In this report PwC is ranked as a Market Maker for Salesforce Globally

IDC MarketScape

PwC has been named as a Leader in the IDC MarketScape: Worldwide Employee Experience Consulting Services 2024 Vendor Assessment
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