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Real Stories: When customers matter most

How customer-first thinking fuels innovation and growth

What does it take to truly wow your customers?

How are today’s top companies leveraging technology and innovation to craft more memorable experiences? How are leaders navigating the shift from ownership to orchestration? Your peers have the answers! With our Real Stories series executives share what’s working and not working in this new era of customer experience.

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3:42

Stephan Gans, SVP of Chief Insights and Analytics Officer at PepsiCo, questions if brands are sacrificing authenticity for speed.

Hear more on the future of customer experience

AI in UX

Chief Customer Officer of Haleon, Joe Sta-Romana reveals shoppers are changing how they search for products online and how retailers are adapting to this new era of intelligent, intuitive product discovery.

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2:44

AI Optimization at Work

Founder, President and CEO of Enterra Solutions, Stephen DeAngelis reveals how AI-driven optimization engines turn weeks of planning into minutes, giving businesses unmatched speed and agility to accelerate decision-making at scale.

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2:22

The Key to Future-Proofing Brands

Director of Strategic Business Development of Adobe Karthik Ramachandran shares how AI is helping brands drive hyper-personalization, cut costs and accelerate speed to market.

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3:40

How AI is Shaping the Future of Shopping

Former Chief Product Officer at Gap Anshuman Taneja reveals how top retailers leverage AI, predictive analytics, and real-time insights to exceed customer expectations and build lasting relationships.

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2:41

Building Trust Through Experiences

Mike Edmonds, Senior Director of Strategy for Worldwide Retail and Consumer Goods at Microsoft, reveals how human-centered AI helps brands build stronger customer connections.

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3:01

The Future of Marketing is Human

Hear why EVP of the Association of National Advertisers (ANA) and Head of Global CMO Growth Council Nick Primola thinks AI is a game changer for customer experience only when paired with deep human insights.

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3:31

Why Giving Up Control May Be the Next Way to Get Ahead

Discover how Adobe, Verizon, and ANA are redefining customer connections with a bold new approach. Watch the replay to discover why letting go can lead to greater success.

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Customer Transformation

Welcome to the age of customer attraction. What capabilities allow you to attract and keep your customers happy?

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